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5 Digital Marketing Strategies to Attract and Engage Prospective Students

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Schools must utilize digital marketing strategies to attract and engage prospective students in today's digital age. With so many options available, it can be challenging to know where to start. This article will discuss five digital marketing strategies to attract and engage prospective students and help your school succeed. Optimize Your School's Website Your school's website is the first point of contact for most prospective students and their families, making it a critical component of your digital marketing strategy. Ensure your website is optimized for search engines and user-friendly, with clear calls-to-action and easy navigation. Your website should also be mobile-responsive, as more and more people use mobile devices to access the internet. Leverage Social Media Social media is an excellent way to engage with prospective students and their families, build your brand, and drive traffic to your website. Create engaging content that showcases your school's unique